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Describe the marketing mix for fedex brand

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Reference no: EM133240299

Buyer Behavior 

  1. Describe the Marketing Mix for FedEx brand. Give examples of each component or compare them to competing brands.
  2. Describe a consumer's complex decision process for FedEx brand, briefly discussing what might happen in each step. Name the step and describe what the customer would do in that step. Give enough information that it is clear that the activity would occur during that stage.
  3. Give an example of a Membership, Aspirational, and Avoidance Reference group that might affect consumer behavior for FedEx brand.
  4. List and give one actual example of each type of business market.

Reference no: EM133240299

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