Describe the marketing mix concepts theoretically

Assignment Help Marketing Management

Reference no: EM131504377 , Length: word count:3000

Assessment item - Evaluating marketing strategy and recommendations

Task

The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one.

Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following:

1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8ps' of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).

2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.

For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc.

More information on how to complete this assessment will be provided on Interact 2.

Rationale -

This assessment assesses the following learning outcomes:

be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors' programs; and
be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing.

Chapters -

https://www.dropbox.com/s/wyep4w11ngutz1o/Chapters.zip?dl=0

Reference no: EM131504377

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Reviews

len1504377

5/23/2017 1:06:47 AM

Australian student, Length: 3000 words. Free of grammatical errors Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made. Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions. Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions and recommendations were highly relevant, realistic and supported with explicit connections to theoretical arguments. Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected.

len1504377

5/23/2017 1:06:42 AM

Report format should be used for Assessment Three. You need to include an executive summary for the third assessment, table of contents etc. Use an abbreviation of the questions as your section headings and sub- sections for each of the 8ps of marketing and each contemporary issue you are addressing in your report. Referencing should use APA 6th edition- see CSU library for tutorials and guide. Tip- remember your word count- you will not be able to discuss everything, so choose the most relevant issues given your organisation- be sure to justify your choice as part of your argument.

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