Reference no: EM133500758
Problem: Marketing Plan on Reids Heritage Homes Essay
Company Name: Reid's Heritage Homes
Research Country: USA
Make a word document for this problem.
Customer Profiles
This section provides knowledge about the organization's customers, both consumer and business, if applicable. It includes the customer's needs and wants, the challenges they face, where the products and services fit in. Customer profiles and customer journeys are included in this section.
Sales and Marketing Strategies
This section details the sales and marketing strategies which make the most of the organization's strengths and match them to the needs of the customer. Sales and marketing strategies are created for each segment of the target market. Describe the marketing mix as it applies to the products and services of the organization:
a) Product strategy
b) Pricing strategy
c) Positioning strategy
d) Place or distribution strategy
e) Promotions or communications strategy
Sales & Marketing Action Plan
Include this chart in your plan:
Objective
Strategies/Tactics
Support Tasks/Resources
By who and when?
a) Budget
b) Revenue
c) Expenses
Evaluation, Controls and Contingency Plans
This section covers how the plan will be evaluated and how the feedback obtained will improve sales and marketing efforts. Controls specify how the performance of the plan will be measured. Key Performance Indicators will be tracked, an example would be: number of leads generated, or amount of traffic driven to the website.
Recommendations
Develop 3 high-quality recommendations.