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Describe the marketing mix

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Reference no: EM133181322

Please provide the complete solution of this problem.

Question 1: Describe the marketing mix and how airlines use each variable of the mix.

Question 2: How do the airlines divide up the market? How are they targeting new markets?

Question 3: Describe airline marketing strategies. Find an example of an airline marketing campaign.

Question 4: Explain the trends in airfare pricing and pricing strategies. Explain how demand relates to pricing.

Question 5: Discuss the recent events in the airline industry that have led to bankruptcies, closures, and mergers. Give examples

Reference no: EM133181322

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