Reference no: EM133024634
Create a short report describing the methods to monitor the marketing measures after the parks in the course scenario reopen. In addition, describe the feedback loops and research strategies along with a plan for continuous improvement.
Specifically, you should focus on the following criteria:
-Describe the marketing KPIs to be monitored for the ongoing marketing activities after the reopening of the park.
-What are the key performance indicators that should be used to measure the performance of the marketing strategy?
-Describe the feedback loops to be implemented in this case.
-Identify the specific feedback loops you will monitor and how often.
-How should results be reported to the key stakeholders needing this information?
-Describe the research that should be conducted.
-Identify specific consumer research methods you will use and explain why.
-How will you use the research outcomes for a continuous improvement plan?
-Describe an effective continuous improvement plan. Your continuous improvement plan should be based on the feedback loops and research strategies.
-Use the plan, do, study, and act or adjust (PDSA) methodology for implementing the continuous improvement cycle.