Describe the marketing concept in your own words

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Reference no: EM133199663 , Length: Wrod Count: 800 words.

Assignment: Consumer Marketing

I. Personality has a strong influence on what we buy. How would you describe your personality?

1. How does it influence products that you purchase?

2. If we saw you walking down the street today, what do the items you are wearing, what you are driving, your electronic devices/phone etc say about your personality?

3. (Think about and refer to some topics from our materials around personality) 150 words

II. Do you think subliminal advertising is ethical? Why or why not?2. Research and find another example of subliminal advertising and explain why it is subliminal advertising3. Be specific to the industry, For example, maybe you'll find an example in the hospitality industry or an industry you find interesting- use your example to explain how subliminal advertising would be used in that industry and WHY?150 words

III. Describe the marketing concept in your own words.

1. What two companies do you believe grasp and use the marketing concept well?

2. Why do you believe this? Provide examples - be thorough. Mention their Marketing Mix, segmentation, targeting, and/or positioning. (250 words

IV. In this class you will choose 1 company you are Head of Consumer marketing for to apply many assignments to. Describe the company you are choosing to focus on

1. Describe the 5 stages of the consumer decision making process and some specific approaches you will take for the company you chose to best serve and retain your customers.

2. Imagine you were launching a new product and needed to do research. Outline the steps in the consumer research process. 250 words

Reference no: EM133199663

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