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Assignment:
Dunlin donuts coffee and donuts Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?
Recall that there will never be one theory or a model that can fully explain a phenomenon or lay out all the steps and procedures when working with complex.
What are the cognitive and affective components that may shape postconsumption behavior for Sephora's customers?
Find current two industry leaders related to this product and share each mission statement available from each of their websites.
What features drew you to this specific campaign/company? What strategies does this company use to promote themselves through social media channels?
What is the basic purpose of an ad campaign and What are some of the means of guaranteeing continuity in a campaign
Develop and write an Integrated Marketing Communications (IMC) plan for the new product or service chosen in the second assessment task
Identify your product or service - Provide at least two reasons why your product or service example exhibits effective or ineffective influences of the 4 Ps/7 Ps.
Describe how social media plays into the intent and the actual message. What's different between the two you chose? What made the ads successful?
The focus of this chapter has mainly been the influence of culture on international marketing strategies. Try also to discuss the potential influences of marketing on cultures.
Write a five page paper (cover page, at least three full pages of content, and a reference page). You will identify your communication style, conflict style.
Based on the ad, describe the characteristics that you feel the target group for this ad may have by using as much detail as possible.
Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings
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