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Describe the marketing background of the company

Assignment Help Marketing Management
Reference no: EM131474336 , Length: word count:2500

Guidelines for Marketing Assignment

The aim of this assignment is to conduct a marketing analysis - that is a study of the marketing environment and strategy - of Tassal.

The report should contain the following elements (please see marking rubrics for more details):

Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc 

Describe and analyse the following marketing strategies used by the company 

  • Analyse the main Products, services, suppliers and customers of the company
  • Pricing
  • Promotion
  • Place (distribution)
  • (Note: for each of these Ps, please reflect on relevant theory(ies), discuss the strategies applied, and sustainability practices implemented by the company)

Compare the marketing mix (4Ps) to its closest competitors

Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects

Appendix: Include a SWOT analysis and a Positioning chart.

Attachment:- Sample Assignment.rar

Reference no: EM131474336

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Reviews

len1474336

4/26/2017 1:30:37 AM

Total 2500 words needed. Sample attached. This is an individual report. You should submit using the Moodle/Turnitin submission link for this assignment. Remember that, the report should be approximately 2,500 words, use Times New Roman 12 point font, 1.5 line spacing and use Harvard referencing. 15-20 references are expected.

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