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1. Name your fictitious business and identify the location (city and state if in the united states). State the specific goods or services you will sell. Explain why you have chosen to sell those good or services.2. List the number of employees you will employ and the benefits you will offer to them and why. Explain whether your business will be an ethical, socially responsible company and explain your reasons why or why not?3. State the type of business you will create. Is it for profit or nonprofit? If it is non profit, explain which business sector it is included in and why. Explain your reasons for choosing this type of business.4. Define the seven functions of marketing and explain how they will apply and be used within your business.5. Describe the market where you will sell your goods or services. Further, define the target market you will sell to and explain the characteristics of this target market and why you have chosen it.6. Define the marketing mix and how it will be used in your business.7. Write a brief SWOT analysis for your business and be sure to include an analysis of the company, customer, and competition.8. Complete a brief environmental scan of your business. Include the influences that may pose a positive, neutral, or negative threat to your business.9. Create a basic, brief marketing plan using the following elements: executive summary, situation analysis, goals and objectives, marketing strategies, implementation, and evaluation and control. The elements included in your answers to the above items may be incorporated as a part of your marketing plan if they are applicable.10. Identify the factors of production and how they will be used in your business.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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