Describe the market structure and characteristics

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Reference no: EM132368699

PART 1: TRADE WAR BETWEEN CHINA & THE US

The world's two largest economies, China and the US, have been engaged in a trade war for nearly a year imposing tariffs of billions of dollars on each other's imports (Bartz, 2018; Tan, 2018). The Trump administration started the trade dispute in March 2018 by announcing import tariffs and also, alleging that China used unfair tactics to build a large trade surplus with the US as well as expropriating American technology. China retaliated against the US ‘s action by similarly imposing import tariffs on US goods.

Analysts and observers have criticised this protectionist stance as it is hurting US companies and farmers, consumer and business confidence, poorer nations and ultimately global trade (Bartz, 2018; Agence France Presse, 2018; Mohamed, 2019). US trade associations (such as the US Chamber of Commerce, the National Retail Federation and the Information Technology Industry Council) representing some of the largest companies in the US, urged Trump not to impose tariffs on China, warning it would be detrimental to the US economy and consumers (Bartz, 2018). US companies and farmers complained that this trade war was hurting their business and forcing them to incur higher production costs (Agence France Presse, 2018). It has also been criticised on the basis that US's imposition of import tariffs will inflict collateral damage on smaller producers in poorer nations that pose no threat to the US domestic producers (Agence France Presse, 2018). Economists estimated that tariffs imposed on every US$100 billion of imports would decrease global trade by approximately 0.5% (Reuters, 2018). Morgan Stanley, an American multinational investment bank and financial services company, predicted that the escalating trade dispute between China and the US could catapult the latter's economy into a recession.

Questions
(Note: Questions must be answered in the context of this case)
Leather handbags made in China is one of the items that was imposed with a high import tariff by the US in this trade dispute. Using a diagram, illustrate and explain the effects of the US's import tariffs for Chinese leather handbags on:
- US consumer surplus;
- US producer surplus;
- domestic quantity demanded and supplied for leather handbags in the US;
- import quantity of Chinese leather handbags in the US;
- US government budget.

Steel is also another item that was imposed with a high import tariff by the US in this trade dispute. Using a diagram, illustrate and explain what happened to the price of US produced cars (which rely on steel) and the market quantity of cars as a result of this import tariff.

PART 2: MERGER OF VODAFONE AND TPG TELECOM

The announcement below was issued by Australian Competition and Consumer Commission (ACCC) on its website regarding its decision to reject the proposed merger between Vodafone and TPG Telecom:
Context
ACCC opposes TPG-Vodafone merger
Release number: 67/19

8 May 2019

The ACCC has decided to oppose the proposed merger between TPG Telecom Limited (ASX: TPM) and Vodafone Hutchison Australia Pty Ltd (ASX:HTA).

Australia already has a very concentrated mobile services market, with the three network operators, Telstra, Optus and Vodafone, having over 87 per cent share. Similarly, the fixed broadband market is concentrated, with Telstra, TPG and Optus having approximately 85 per cent share.

"Broadband services are of critical importance to Australian consumers and businesses, across both fixed and mobile channels," ACCC Chair Rod Sims said.

"Given the longer term industry trends, TPG has a commercial imperative to roll out its own mobile network giving it the flexibility to deliver both fixed and mobile services at competitive prices. It has previously stated this and invested accordingly."

"Vodafone has likewise felt the need to enter the market for fixed broadband services. These moves by TPG and Vodafone are likely to improve competition and future market contestability," Mr Sims said.

The ACCC considers that the proposed merger between TPG and Vodafone will reduce competition and contestability in this sector.

The ACCC has concluded, in particular, that the proposed merger between TPG and Vodafone is likely to substantially lessen competition in the supply of mobile services because the proposed merger would preclude TPG entering as the fourth mobile network operator in Australia.
"TPG is the best prospect Australia has for a new mobile network operator to enter the market, and this is likely the last chance we have for stronger competition in the supply of mobile services," Mr Sims said.

"Wherever possible, market structures should be settled by the competitive process, not by a merger which results in a market structure that would be subject to little challenge in the future. This is particularly the case in concentrated sectors, such as mobile services in Australia."

"TPG has a proven track record of disrupting the telecommunications sector and establishing itself as a successful competitor to the benefit of consumers. TPG is likely to be a vigorous and innovative

supplier of mobile services in Australia, offering cheaper mobile plans with large data allowances, and competing strongly against incumbents Telstra, Optus and Vodafone," Mr Sims said.

TPG started rolling out a mobile network using Huawei equipment in 2017 but in January 2019 announced it was ceasing that rollout as a result of the Federal Government's 5G security guidance.

"TPG has the capability and commercial incentive to resolve the technical and commercial challenges it is facing, as it already has in other markets. TPG already has mobile spectrum, an extensive fibre transmission network which is essential for a mobile network, a large customer base and well-established telecommunications brands," Mr Sims said.

"TPG is also facing reducing margins in fixed home broadband due to the NBN rollout. Further, there is the growing take-up of mobile broadband services in place of fixed home broadband services which is expected to increase especially after the rollout of 5G technology."

"After thorough examination, we have concluded that, if this proposed merger does not proceed, there is a real chance TPG will roll out a mobile network," Mr Sims said.

Industry incumbents have also referred to TPG as a formidable potential competitor in mobile and market commentary has supported the view that prices would fall with TPG's entry as a new mobile network operator, delivering substantial benefits to consumers.

Background
TPG provides telecommunications services, including:

• retail fixed broadband services to consumers, small business (SMEs), government, and enterprises on legacy networks, the National Broadband Network and its own fibre-to-the- basement network
• retail mobile services as a Mobile Virtual Network Operator (MVNO). MVNOs acquire wholesale end-to-end mobile services from mobile network operators and re-sell the mobile service under their own brands
• wholesale services, such as transmission and NBN aggregation services, to other telecommunications service providers.

TPG's key retail brands are TPG, iiNet and Internode. TPG has approximately 1.9 million fixed broadband subscribers. TPG owns and operates its own voice, data and internet network infrastructure.
TPG has approximately 430,000 mobile subscribers. In April 2017, TPG announced that it had successfully bid for 2 x 10 MHz of 700 MHz spectrum at a price of $1.26 billion and that it intended to become a Mobile Network Operator, including a $600 million investment to deploy equipment.

In January 2019, TPG announced that it had ceased the planned rollout of its mobile network, referring to the impact of the Australian Government's 5G security guidance released on 23 August 2018.
Vodafone is the third largest telecommunications provider in Australia. Vodafone owns and operates its own 3G and 4G mobile network, which reaches nearly 97 per cent of the Australian population.
Vodafone's mobile customer base in Australia is about 6 million subscribers.
Vodafone also supplies wholesale mobile services to MVNOs for resale to retail customers under their own brands, including to TPG.

In 2017, Vodafone commenced supply of fixed broadband services through its NBN offering to customers in Sydney, Canberra, Melbourne, Perth, Brisbane, Geelong, Newcastle and Wollongong. As at 31 December 2018, it had 33,000 subscribers.
In December 2018, TPG and Vodafone acquired 60 MHz of spectrum in metropolitan areas and up to 40 MHz of spectrum in regional areas in the 3.6 GHz band auction pursuant to a joint venture to hold and licence spectrum between the parties. The joint venture is ongoing and will not terminate if the proposed merger does not proceed.

Questions
(Note: Questions must be answered in the context of this case)
Describe the market structure and characteristics of the telecommunication industry in Australia.
Conduct an economic analysis on the ACCC's concerns and rationale behind its decision to reject the proposed merger between Vodafone and TPG Telecom. (Note: include market structure, competition policy, firm behaviour, consumer surplus, producer surplus, deadweight loss and market efficiency in your discussion and analysis).
What type of market structure would your group recommend for the telecommunication industry in Australia? Explain and justify your recommendations (using diagrams where applicable).

PART 3: LABOUR ELECTION PROMISE - MINIMUM WAGE RATE
The 2019 Australian federal election was held on Saturday 18 May 2019 to elect members of the 46th Parliament of Australia. In the lead up to the federal election, politicians and political parties were actively campaigning for votes and pledging their plans and policies to convince Australians to vote for them and their parties.
Below is an excerpt from David Crowe's (2019) news article on Mr Bill Shorten's, leader of the Labour party, promise to increase minimum wage rate in Australia if he is elected as the Prime Minister and his party becomes the country's government:

Questions
(Note: Questions must be answered in the context of this case)
There was scepticism on how Mr Bill Shorten would fulfil his promise in increasing the minimum wage rate in Australia if he and his party had won the federal election. Based on the economics theories and concepts learned in BEO6600, explain what way(s) would have been available to Mr Bill Shorten to seek an increase in the minimum wage rate.
Using a diagram, explain and illustrate the impact of a significant increase in the minimum wage rate on the Australian labour market.
Using separate diagram, explain and illustrate how a significant increase in the minimum wage rate could impact on:
- demand, supply, price and quantity for a normal good; and
- aggregate demand, aggregate supply and price level in the Australian economy.

Reference no: EM132368699

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Reviews

len2368699

9/10/2019 12:44:13 AM

Please read the following, carefully: • The final submission should show your understanding and application of the relevant concepts. • This assignment is to be completed in pairs (2 students per group) or groups of three. • Since the assignment forms a part of the final mark for the unit, no assistance will be provided by the academic staff in relation to answers to the questions. However, if you need any clarifications in regard to understanding the questions, you may contact your lecturer/tutor. • Your answers must be typed. Graphs may be drawn by hand. • Use Times New Roman, size 12, for the text. Number the pages, if applicable.

len2368699

9/10/2019 12:44:02 AM

Please note that the written presentation should address the assignment questions, showing understanding and application of the key concepts and theories in the learning program. Be concise and to the point. Marks will not be awarded for assignment that focuses heavily on background and/or event description, without any economic analysis undertaken by the group. Fair and equal contribution towards group assessment is expected of each member in the group. If any member has dropped out of communication with other members in the group and/or has not contributed his/her fair share in the group assessment, the group is required to inform the lecturer before excluding this inactive member from their group submission.

len2368699

9/10/2019 12:43:51 AM

Important notes for answering questions in Part 1, 2 and 3: In answering all the questions in Part 1, 2 and 3, your group is required to: - use the economic principles and models introduced in this unit in your analysis, explanation and discussion. - use diagrams where appropriate to help illustrate and support your arguments. - clearly label all diagrams. - conduct research to understand the contexts of this assignment.

len2368699

9/10/2019 12:43:32 AM

Structure of Assignment 1. Cover Sheet (next page) properly completed. 2. Assessment Declaration (signed by all group members) 3. Report in Word format (pdf format will not be accepted) Assignments will not be accepted or marked if it is not accompanied by a signed assessment declaration.

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