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Describe the market situation

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Reference no: EM131726465

TASK

You are required to write a WRIT1- Coursework of 3000 words on the case below:

An electronics company engaged in the sale of products. The top management wants to improve the performance and profitability of the company. As a Marketing Manager of the company, you are directed to transform this vision of the top management. You perceived that this vision can be attained through possible growth opportunities like new product development, product innovation, new market creation and diversification. To prepare an elaborate report, consider the points below that are relevant in your report. You have to

1. Write the introduction; explain the nature of the operation and product portfolio of the chosen electronics company.

2. Evaluate the internal and external environment of the company using PESTLE and SWOT Analysis.

3. Describe the market situation, market segment and market share of the company in the electronics industry.

4. Using the Ansoff's Matrix, determine which growth opportunities are most viable and appropriate for the company.

5. Conduct segmentation and identify the target market for effective positioning of the products based on the growth opportunities previously selected.

6. Develop an appropriate marketing mix for the proper positioning of the company to its prospective customers and market niche.

This WRIT1- Coursework assesses the following module learning outcomes:
- Utilise a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments.
- Use market and financial data to set and monitor marketing objectives and prices.
- Develop tactical level marketing plans which define marketing mixes appropriate to the marketplace, target group and market conditions.
- Demonstrate understanding of the need for maintaining quality and customer focus and for innovation in order to build and maintain competitive advantage.

Verified Expert

The report is about the marketing strategy of Lenovo. The report started with the presentation of the overview of the company. Later there is an in depth overview of the company operations and later there is in depth evaluation of the PESTLE and SWOT of the organization. Recommendations also provided to improve the organizational performance and marketing revenues.

Reference no: EM131726465

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Reviews

inf1726465

4/4/2018 5:59:01 AM

Experts are too fast to deliver the assignment, so I will give the best rating for the assignment, followed everything as mentioned, what else I need to get good marks. very good.

len1726465

11/17/2017 12:22:06 AM

You must acknowledge ALL your sources and all work should be correctly referenced using the Harvard system, with a complete reference list at the end of the paper. There is a guide on Blackboard so there are no excuses. You may include appendices; however, they serve only as a point of reference and NOT another way to write more. Please note marks will not be given for appendices. If you wish to include any images and/or relevant theoretical models to assist you in your explanation then do so. Please note that inclusion of any images or models will NOT be attributed any marks. Tutors will not read or comment on any draft or finished assignments before the hand in date, however, there will be plenty of opportunities to discuss your work with tutors. Your WRIT1- Coursework should be word-processed and clearly marked with the module name, module code and module leader.

len1726465

11/17/2017 12:21:56 AM

This is a 3000 word WRIT1- Coursework (+ or — 10%) please ensure that you do not go over the word count. A minimum of 10 different sources should be given (e.g., textbooks or business reports/websites but not lecture presentation material or general websites). All material, including charts, diagrams and statistics should be referenced using the Harvard system. If you t research using just the recommended text from the reading list and/or base your WRIT1- Coursework on the lecture material alone you will not gain high marks. If you wish to gain higher marks you will need to engage in further reading using not just textbooks but also articles, and you should read around the topics.

len1726465

11/17/2017 12:21:51 AM

Before, you decide on an organisation, undertake some research to make sure that there is enough information available to you. The organisation can be from anywhere around the world. However, the organisation you select must be a REAL, tangible organisation and one that is currently in business. You should submit your WRIT1- Coursework to Moodie on or before 22. All material, including charts, diagrams and statistics should be correctly referenced.

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