Describe the market segment that the brand is targeted

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you will be examining the strategic planning of a brand (e.g. Ford Focus, Apple iPad, refer to the textbook for examples) of your choice. Select a brand of your choice in a product category, and

Identify the strengths, weaknesses, opportunities, and threats of this brand.

Describe the market segment that the brand is targeted at

What is their current marketing mix?

Reference no: EM132208747

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