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Describe a new fictitious product idea that you believe would be a logical fit for your chosen organisation and its brand promise as well as commercially successful in a new international market of your choice.
Describe the market research approaches you chose that you believe would be most effective in determining the relevant segments and demand for this new product.
Your post should explain why you believe they would be most effective in allowing you to better understand three of the following topics in terms of market demand:
- Current brand strength (e.g. measures of brand equity)
- Market and segment size and growth o Customer segment characteristics
- Competitors and alternatives o Buyer behaviour and the buying process (i.e. choice criteria)
- Potential for the use of digital marketing processes (e.g. ecommerce, social media) to support the customer buying process.
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The paper is about finding the new innovative idea for a product to become commercially successful in the international market for the insurance sector. So the new technology in the form of Drone has been used for spreading the awareness about the product in the market, for making the brand familiar among all the people and thereby increasing its demand. Also, the different market research approaches have been used which are very effective in finding out the relevant segments for the product and has shown its importance. The paper has been prepared in Microsoft Office Word Document.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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