Describe the market offering and value proposition

Assignment Help Operation Management

Reference no: EM13970570

These days, online retailers are a dime a dozen. But in a short period of time, Zappos has become a billion-dollar e-tailer. How did it hit the dot-com jackpot? By providing some of the best service available anywhere. Zappos customers are showered with such perks as free shipping both ways, surprise upgrades to overnight service, a 365-day return policy, and a call center that is always open. Customers are also delighted by employees who are empowered to spontaneously hand out rewards based on unique needs.

With such attention to customer service, it’s no surprise that Zappos has an almost cult-like following of repeat customers. But remaining committed to the philosophy that the customer is always right can be challenging. This video highlights some of the dilemmas that can arise from an operating within a highly customer-centric strategy. Zappos also demonstrates the ultimate rewards they receive from keeping that commitment.

Discuss with your classmates the following points:

Describe Zappos’ market offering.

What is Zappos’ value proposition? How does it relate to its market offering?

How does Zappos build long-term customer relationships?

Reference no: EM13970570

Questions Cloud

Differ between small businesses-multinational corporations : In the corporate world, growth is a primary goal. In the public sector, service is paramount. This week, you learned about non-profit and international organizations. How does strategic planning differ between small businesses and multinational corpo..

Isolated areas face special challenges in receiving timely : According to the US Department of Health and Human Services, individuals living in rural and isolated areas face special challenges in receiving timely, quality health care (Fact, 2006). These areas often suffer from shortages of physicians and other..

Disadvantage of the national health insurance system : For the final component of the SLP please write an essay explaining the challenges associated with a national health insurance system. This is a three part assignment: Describe one advantage and One disadvantage of the national health insurance syste..

Address a current national health care coverage component : For this final case assignment, your task is to write an essay in which you address a current national health care coverage component: Suppose that you are a health care policy analyst. Identify and describe a component of the new law with regard to ..

Describe the market offering and value proposition : These days, online retailers are a dime a dozen. But in a short period of time, Zappos has become a billion-dollar e-tailer. How did it hit the dot-com jackpot? By providing some of the best service available anywhere. Describe Zappos’ market offerin..

Identify potential quality concerns in traditional areas : Identify potential quality concerns in the traditional areas of machinery, employees, measurements, and materials. Organize these quality concerns using a cause-and-effect diagram. Recommend potential changes to these traditional areas to attempt to ..

Scale impact a firms logistics structure and methods : How do economies of scale impact a firm’s logistics structure and methods? What are the steps in creating Logistically Distinct Business Methods or LDBs? What advantages does this confer to the firm?

What are possible sources of conflict within a project team : What are possible sources of conflict within a project team? What approach can a project manager use to keep the project on track and not be negatively impacted by such conflicts?

Adopting international financial reporting standards : What are some of the reasons for and against the U.S. adopting international financial reporting standards (IFRS).

User Account

All Pages