Describe the market framework in which the event takes place

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Reference no: EM133581757

Homework: Events Management

Homework paper up to 3000 words, including bibliography.

The homework will examine an event, festival or concert that is scheduled soon after the restart of the industry and discuss their management and marketing strategies necessary for their success.

Students are expected to analyze and present an event that already took place (for example Thessaloniki's International Trade Fair) or being scheduled in the future and

A. Describe the market framework in which the event takes place.
B. Examine how the sector and in particular the event responded to the new market conditions (for example being Covid free events).
C. Evaluate how the event planning, the management and marketing strategies were transformed.
D. Compare what happened in other similar events.
E. Support their findings from academic references.
F. Suggest possible future trends.

Students are expected, while involved with the project paper,

A. To illustrate their knowledge on the theory (for example principles of management and marketing for the event industry).

B. Awareness of the market conditions and the market forces formulating the post pandemic event industry

C. Use of academic references to support their ideas

D. Use of secondary sources to examine how other similar events have decided their management and marketing approach

Reference no: EM133581757

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