Reference no: EM132591111 , Length: 4 pages

Objectives

To identify what makes your business "unique." To create a rationale that will be attractive to the reader of your business plan. To prepare the basic description of need for the business that you will support with your analyses in your business plan.

Description In this assignment, you will build upon your outline for your business plan, describing why your proposed business will succeed. You will answer the question, "Why is the market ready for your business?"

Instructions

Using the information in Chapter 5 of the text, the Canada Business article and from your marketing course, conduct an analysis of the market that your proposed business will serve. In a paper of five pages in length, describe the market in which your enterprise must function, its competitors, and how your enterprise will be positioned in its market.

Review the rubric for this assignment. Submit your assignment through the link below. Your instructor will review and grade your idea and return it with comments. Evaluation The Business Rationale will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Activity/ Competencies Demonstrated % of Final Grade Content: Students are expected to demonstrate competency in regards to critical thinking, communication (spelling and grammar), and APA formatting in their response to the following learning outcomes.

a. Describe the market for the new business in the context of its industry.

b. Identifies what makes the new business unique.

c. Discusses the importance of market research.

d. Incorporates market research into the business plan.

e. Discusses the importance of competitive analysis to support the new business.

f. Demonstrates good organization, including a strong introduction and conclusion.