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Describe the market entry strategy business will adapt

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Reference no: EM133216628

Choose an international market and a product of your choice, you are expected to make marketing plan for entrance in this new international market.

Research the market for the product and choose a promising market segment to target. Then design the product with the goal of matching its style, attributes, and special features to the preferences of that market segment. After setting an initial price for the product, select distribution channels and coordinate an integrated communications strategy to build awareness for the product. Each group should choose a realistic marketplace in which they act as a company, competing against other companies with similar product

See below areas to be covered:

1. Which global segmentation method will be used and how will this benefit your business?

2. Describe the market entry strategy your business will adapt.

3. Use the product/market growth matrix to explain the various ways your company will expand globally.

4. Discuss challenges your business may face when entering the international market

5. Explain how the international country's exchange rate might impact your company's opportunities

6. Discuss the role of the WTO in facilitating global trade relations among nations and how this might impact your business

7. Identify the various expressions and manifestations of culture that may impact your marketing strategies and explain how you will overcome them.

8. Assess any national policies that may affect your business whether negatively or positively

Reference no: EM133216628

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