Describe the market and the major segments for chocolates

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Reference no: EM132267389

Question: 1. Describe the market and the major segments for chocolates.

2. Review customer needs.

3. Identify major competitors and assess their competitive advantages.

4. Develop a perceptual map for chocolate bars.

5. Select a competitive positioning for new product Chocal from the Dominican Republic.

Reference no: EM132267389

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