Describe the major opportunities and challenges

Assignment Help Marketing Management

Reference no: EM13981243

Part A:

• Congratulations! You have been named the Retail and Wholesale Expert of the year! Watch the video titled, "The Future of Retail" (8 min 17 s) located at https://www.youtube.com/watch?v=t49JkakYAoE. Next, use the Internet to research the current climate for retailers and wholesalers. Describe the major opportunities and challenges retailers and wholesalers can expect to encounter in the coming year.

Part B:

"Promotion Mix" Please respond to the following:

• In a written or video post, respond to the following discussion. Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.

Part C:

"Advertising and Public Relations" Please respond to the following:

• Imagine that you are the PR director for a new laptop manufacturer called CoolTech. In a two to three (2-3) minute video, announce the upcoming event your organization will be holding which will ultimately provide 100 laptops to a local elementary school. Be creative and professional when relaying the details. Remember that the goal of your speech is to enhance and build the reputation or your organization, and to create awareness for your product. If you do not have access to the equipment necessary to complete a video post, you may answer the discussion in a traditional written post. For help on creating a video discussion post.

Reference no: EM13981243

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