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Describe the major decisions in advertising

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Reference no: EM132869817

Describe the major decisions in advertising and the media decisions in advertising for a high-end French restaurant.

1) Set an objective

2) Identify the key message

3) Choose an advertising appeal

4) Execution plan, that is measurement plan and media schedule with at least 3 media that covers 6 weeks.

Reference no: EM132869817

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