Describe the main micro-environmental forces

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Reference no: EM132194903

1. Describe the main micro-environmental forces that affect the company’s ability to serve its customers. Elaborate your answer by extracting examples from the case.

2. What is the marketing strategy adopted by companies to compete with other brands offering similar products? Justify your answer.

3. How normaly companies highlight the superiority of the product.

Reference no: EM132194903

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