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The Analysis
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:
Describe the main line of business of the company.
Name 4 of the countries in which the company operates.
Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:
Competition
Target market
Product strategy
Distribution strategy
Communication strategy
Pricing strategy
Describe any differences observed in the implementation of this concept from one country to another.
explain Vital electronic commerce links and the levels of managerial decision-making that must be supported by information technology in a successful organization are
Rate the three (3) most important concepts that you learned in this course in order of importance (one being the most important). Discuss how you plan to apply these concepts in your current or future position
Explain E-business - K-Mart, Wal-Mark, Target and describe the marketing tools used in each of the three Web sites
Explain how academic knowledge impacts the social elements and institutions of both local and global communities. Assess how the principles of active citizenship could impact the contemporary issue during the next five to ten years
In your opinion, what are the advantages and disadvantages of using a subway system to promote and build a brand, such as Starbucks
1 which companies have launched a website without any previous existence as a firm?2 what is an ultimate form of
Assuming that two (2) health care organizations have merged. Determine the evaluation criteria that a financial analyst would use to evaluate the financial performance of the organization post-merger
develop a communications plan for your product launch including both your domestic and international markets.write a
The summary needs to explain how the following will used in your team's marketing plan: The company's historical resident trends and current strategic plan and Tools for evaluating and adapting the plan
Identify a piece of misleading advertising either on the Internet, in a magazine or newspaper, or on television. Describe how the marketing or advertising is misleading. Speculate on reasons that a company might make the advertising decisions that..
Assignment: Business Environment and Marketing Research, Using the Waters Bottling Company in Module, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created
based on all the chapters in the course text choose an advertising topic for the final paper from the suggested list
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