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Assignment: Marketing Paper
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare a paper with the following:
1. Describe the main line of business of the company.
2. Name 4 of the countries in which the company operates.
3. Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
a. Competitionb. Target marketc. Product strategyd. Distribution strategye. Communication strategyf. Pricing strategy
4. Describe any differences observed in the implementation of this concept from one country to another.
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