Reference no: EM131344791
Marketing Assignment
Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
• Describe the main line of business of the company.
• Name four of the countries in which the company operates.
• Explain in detail the implementation of the 4Ps marketing mix concept by the company.
• Describe any differences observed in the implementation of this concept, from one country to another.
Present your findings as a Word document of 4-5 pages that is formatted in APA style.
Submit your assignment.
Submitting your assignment in APA format means, at a minimum, you will need the following:
• Title page: Remember the running head and title in all capital letters.
• Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
• Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3-4 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
• Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.
Define the cyclically budget explain it significance
: Define the cyclically budget, explain it significance, and state why is may differ from the actual budget
|
Prepare a written research report
: Prepare a written research report that builds on first assessment - using the same produc/service mentioned.- The assessment examines an entry strategy and operational structure for your planned move into another country.
|
Explain two effects of an adverse technological shock
: Using the real business cycle theory, explain TWO effects of an adverse technological shock on the labor market AND on the output market
|
Optimal quantity of safety stock
: The reorder point for BB-1 is 140sets. What level of safety stock should be maintained for BB-1? The optimal quantity of safety stock which minimizes expected total cost is? (enter your response as a whole number).
|
Describe the main line of business of the company
: Describe the main line of business of the company. Name four of the countries in which the company operates. Explain in detail the implementation of the 4Ps marketing mix concept by the company.
|
What is white privilege
: What other kinds of privileges exist in American society, such as male, wealth, beautify, stature, education, last name? How do they provide privilege?Can you think of privileges that change, depending on the social context, such as a deaf student..
|
What are the major sources of archival data
: What is a coding system? What are some important considerations when developing a coding system?
|
Do you think the project should be accepted and why
: Do you think the project should be accepted? Why? Assume the company has a P/B (payback) policy of not accepting projects with life of over 3 years.
|
Explain the concept of the multiplier
: Explain the concept of the multiplier, and explain the role of the marginal propensity to save (MPS) in determining the size of the multiplier
|