Reference no: EM131667430
Assignment
2. SEO (on-site and off-site) Audit Analysis.
Imagine that you are the owner of the website with the lowest Google ranking (i.e. the worst website) defined in Assignment 1 (Section 5b) and you want to increase the ranking of your website using SEO:
a) Run a SEO audit on the website using SEOptimer.
The worst website that we defined is
b) Using your SEO audit report, describe the main issues found for the company's website. Include issues related to the URL, title, meta description, content quality, duplicate content, keywords usage, ALT text and filenames for images, mobile optimization,page speed for desktop and mobile versions of the webpages, robots.txt file presence, and sitemap.xml.
(Rewrite the answer that I got from the www.seoptimer.com )
According to the information that we found in SEOptimer is C level of the website. SEOptimer has recommended improving performance for 13 aspects especially on page optimisation, targeted content and a backlinking strategy, and the report divided into five main sections such as spider net. Social and security have the highest level are A, and the level B which is SEO and usability is moderate. The lowest level is C for performance.
The title tag is 40 length characters, and the meta description is The King of Boxing Gyms, 100 + boxing classes per week, 3 separate class rooms, luxury amenities. Header tags which is content quality are distributed the important HTML, and keywords usage are not distributed well, ALT text has a low volume of content which Search Engines can interpret as "thin content", and may not rank well. Additionally it is been well researched that in general, higher text content volumes lead to better rankings, and filename for images are missing alt attributes.The website has the robots.txt and sitemap.xml.
c) Provide recommendations for improving the website's on-site optimization (how to increase the number and quality of backlinks?).
(Rewrite the formula of the answer that I got from the www.seoptimer.com )
Our recommendations for improving the website are reducing the total page size below three MB, using main keywords to HTML tags, add more content, getting more followers on Google+, Create an associated LinkedIn profile, and fix all JS errors.
d) Evaluate the popularity (i.e. backlinks) of your website using the following online tool: https://moz.com/researchtools/ose/ . Report the results and provide a brief explanation for each of them.
The results of moz.com website are the authority of inbound links subdomain 40/100, page 49/100, and spam score is 2/17, it is poor. In addition, the page link metrics is 10/60 days of discovered, then established links are 80 root domains and 509 total links.
The Just-Discovered Links report helps to identify recently created URLs and links. Results are driven by URLs we have crawled directly, found through Moz's relationship with Feedly, our Followerwonk data, sets of feeds we've identified in Google News, and other feeds our customers have suggested inside Fresh Web Explorer.
This report typically indexes these links within a few hours to a day of being published. The top pages target the best pages to maximize link building. Linking Domains is gauge the site's influence by analyzing the root domains that link to the URL or domain, which we have entered.
Anchor text is learning what keywords the site might be ranking for it. Analyze the phrases and terms most commonly used as anchor text to link to the provided. The compare metrics is seeing detailed metrics about the URL that has entered on the page level, subdomain level, and root domain level. Spam analysis and link opportunities help increase the effectiveness of the inbound marketing efforts.
e) Analyze the backlinks (i.e. the external links targeting this website's homepage) in terms of source and frequency. What kind of websites are targeting your site? What does this tell you about the popularity of your site? Explain.
(Write the answer and explain)
f) What would you recommend this company in order to increase the popularity (i.e. number and quality of backlinks) of its website? Explain.
(Rewrite the formula of the answer and add more explain)
Our recommend increasing the popularity of the company to provide the offers daily, weekly and monthly to attend the largest visitors individually or groups. Making advertising at the high schools, universities, or colleges by registration from the website. If the member shares the link, he/she will get the discount or extra services.