Reference no: EM132729986

You have just retired from a senior management position with a large city organisation and moved to a rural town 50 km from the coast. The town is populated mostly by coalminers and their families. It has tourist attractions due to its location near a large volcanic lake and its buildings of historical significance. The nearest hospital is 100km away and you note that there is only one GP medical practice that is open two days a week. You want to get into a small business in the local area and have noticed that, there are no services for allied health such as physiotherapy, dietetics etc. You also find that the population of retired people in the town has grown by 6 % each year over the last 5 years. Your initial thoughts are that there is a growing need for better health services in the local area.

Your preliminary research reinforces your initial thoughts. You can now see that the establishment of a health practice that offers allied and extended medical services is feasible and proceed to set yourself some strategic objectives for the next three years. You now need to develop an operational plan.

1. List and describe the main areas of the business you will need to focus on in developing your operational plan giving examples of how each of these main areas will relate to the potential business outlined in the case study.