Describe the macroeconomic factors that caused headwinds

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In a Word document, identify the name of the organization you will be consulting with, choosing from the list of five organizations provided. If you want to choose an organization that is not on the list, please give your instructor a rationale for your choice.

Describe the macroeconomic factors that caused headwinds for McDonalds' in 2012. Please include sources with your answer. Give examples of oligopolistic behavior among the rivals in the fast-food industry. Regarding the discussion of when McDonald's introduced its Dollar Menu strategy in the fall of 2002, why was the company assuming or hoping that the demand for its products was elastic? Did this appear to be the case? Based on the case, how did the McDonald's development of its mini-restaurants improve its overall profitability? What role did the policies of various governments play in influencing the international expansion strategies of McDonald's?

Reference no: EM131380296

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2/2/2017 1:53:58 AM

Before beginning this assignment, download and read the Project Description. In a Word document, identify the name of the organization you will be consulting with, choosing from the list of five organizations provided. If you want to choose an organization that is not on the list, please give your instructor a rationale for your choice. The instructor must approve any company outside of the five provided. In addition, include three to five areas that you feel will be the most pertinent for you to evaluate, choosing from the list provided in the '3. Body' section of the Project Description document. If you want to choose variables that are not on the list, please provide a rationale of why this variable(s) should be evaluated for this organization for your instructor's approval.

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