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This case study discussion is about lesbian/gay/bisexual/transgender (LGBT)-friendly tourism. Formulate a response responding to these specific questions below rather than those within in the case study. Review this case study:
Richmond, VA Case Study
Question 1: Describe the LGBT tourists segment that Richmond has used in the past provided in the case study.
Question 2: Based on the information provided in the case study, what are the benefits for Richmond to marketing to the LGBT community?
Question 3: Name two potential subsegments within the broad LGBT tourists segment that Richmond might choose to target.
Question 4: What is the best approach for marketing to the subsegments you have identified? Why?
Question 5: Is the LGBT market attractive enough to justify an extended marketing campaign for Richmond? Why or why not? What more do you need to do or know to answer this?
write a short summary about the article and give your opion what do you think about that new product in the word of
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