Describe the law of the few and the law of context

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Question: Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few, Stickiness and the Law of Context. Research these concepts and describe how understanding them helps marketers better understand and target consumers. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM132089165

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