Describe the kind of competition they currently present

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Reference no: EM132173305

1. Identify McDonald's principal competitors and describe the kind of competition they currently present (traditional, potential, and oblique).

2. Generate at least three strategic options for mcdonalds.

3. With your strategic options defined, suggest at least three specific criteria to evaluate these options. Provide a rationale for each of the criteria.

4. Choose the best strategic option based on your evaluation criteria. (If your criteria require quantitative considerations, it is only necessary to make rough estimates. You do not need to make a detailed quantitative analysis).

Reference no: EM132173305

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