Describe the key product attribute for brand

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Reference no: EM133222867

Assignment:

A. What characteristics must market segments have in order to be useful - and how should each segment behave relative to another?

B. List three different deodorant brands/types OR three different toothpaste brands/types. For either the deodorant examples or toothpaste examples:

- Please describe the key product attribute for each brand/type and describe a customer segment that may find each type appealing (one segment for each of three brands/types).

- How might each customer segment be characterized/profiled/recognized?

Reference no: EM133222867

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