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Describe the intervention strategies for each campaign

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Select two social marketing campaigns that have been conducted on the same health issue.

1. Evaluate both campaigns discussing their strengths and weaknesses.

2. Examine how each of the 4Ps of the marketing mix-price, product, promotion, and place-was addressed in each campaign.

3. Compare and contrast the campaigns in terms of the definitions of social marketing provided in the readings.

4. Examine the outcomes or objectives for each campaign.

5. Describe the intervention strategies for each campaign.

6. Conclude the paper with your recommendation for the most effective campaign, giving a brief justification.

Reference no: EM133463192

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