Reference no: EM132316101
Assignment: Social Marketing Campaigns
Social marketing uses traditional marketing concepts to change health behavior, with the ultimate outcome of a healthier population. Social marketing campaigns have been used to raise awareness of risk and risk behaviors, to promote the adoption of healthy behaviors, and to encourage cessation of unhealthy behaviors. In this assignment, you will be analyzing social marketing campaigns.
For this assignment, select two social marketing campaigns that have been conducted on the same health issue. Be sure to select social marketing campaigns or health issues different from those you used in previous discussion questions, assignments, or the final project.
Using the readings for this week, the South University Online Library, and the Internet, write a 3-5-page paper that addresses the following:
• Evaluate both campaigns discussing their strengths and weaknesses.
• Examine how each of the 4Ps of the marketing mix-price, product, promotion, and place-was addressed in each campaign.
• Compare and contrast the campaigns in terms of the definitions of social marketing provided in the readings.
• Examine the outcomes or objectives for each campaign.
• Describe the intervention strategies for each campaign.
• Conclude the paper with your recommendation for the most effective campaign, giving a brief justification.
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Compute the degree of operating leverage
: Company A is a manufacturer with current sales of $4,000,000 and a 60% contribution margin. Its fixed costs equal $1,800,000.
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Calculate the next years total expected variable costs
: Cooper Company expects to sell 290,000 units of its product next year, which would generate total sales of $27,260,000.
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Prepare an income statement for this current year
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Discuss key legal or ethical issue affecting health care
: For this final assignment, research a variety of integral concepts impacting the health care sector. Specifically, identify, explain, and discuss the following.
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Describe the intervention strategies for each campaign
: Social marketing uses traditional marketing concepts to change health behavior, with the ultimate outcome of a healthier population. Social marketing campaigns.
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Different aspects of the evidence-based practice concept
: To prepare read the Learning Resources that provide information about different aspects of the evidence-based practice concept (see attachments).
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Prepare its income statement for the year under absorption
: Assume the company uses absorption costing. Prepare its income statement for the year under absorption costing.
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Describe legal issues associated with working with offenders
: CPSS410 Overview of Mental Health in Criminal Justice. Describe legal issues associated with working with offenders with mental illnesses.
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Compute the target selling price per unit under absorption
: The company uses absorption costing and has a target markup of 40% of absorption cost per unit. Compute the target selling price per unit under absorption cost.
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