Describe the international product life cycle

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Question

1. Describe the global standardization-local adaptation debate. What are the drivers for globalization and for adaptation? Explain

2. Describe the international product life cycle and the activities involved in developed and developing countries.

3. What are some of the challenges that retailers face in international markets

4. Ideally, multinationals should standardize their message worldwide to benefit from economies of scale and other cost savings. What prevents companies from using a standardized message worldwide?

5. What are some of the methods that international firms use to motivate employees for international assignments, and how do these companies ensure that employees face minimal culture shock on repatriation?

Reference no: EM133481058

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