Reference no: EM133765111

Question: A Proposed Brand Portfolio Strategy for Nivea to Gain Competitive Advantage." Pay particular attention to the role of product portfolio management in organizational effectiveness and the models for determining which product or service to eliminate from an organization's portfolio.

Read the chapter, "New Product/Service Development and Portfolio Models" in Product and Services Management, and the article, "Product

Portfolio Management Best Practices for New Product Development: A Review of Models." Explore the models for identifying and developing new products and services.

Read the chapters, "Managing Operations and Supply Chains" in Business Foundations: A Changing World and "Manufacturing and Service Technologies" in Organization Theory and Design. Consider the definitions of inputs and outputs, the differences in inputs and outputs between products and services, and the approaches for managing quality in the context of operations management.

Bring to mind the organization that you identified in Module 1 and the recommendations you made regarding its strategy. Based on this week's Learning Resources, identify one product or service that you would eliminate and one product or service that you would add to the organization's current portfolio. Then, consider the inputs and outputs of the new product or service that you recommended adding to the portfolio. Finally, think about how you would manage the quality of the new product or service.

Submit a 2- to 3-page paper (not including references) that addresses the following:

Identify the organization that you selected in Module 1. Given the recommendation that you made in Week 2 about the organization's strategy and the information you found about the organization's products and/or services, respond to the following:

Describe one product or service that should be eliminated from the portfolio, and explain your reasoning.

Describe one new product or service that should be added to the portfolio, and explain your reasoning.

Using the product portfolio management models discussed in the readings, describe two steps that are most important to the successful development and implementation of the new product or service that you described, and explain why.

Describe the inputs and outputs of the new product or service. Then, explain how the inputs and outputs of products are different than the inputs and outputs of services.

Describe one strategy you would recommend for managing the quality of the new product or service, and explain why.