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Idea Scale:
You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.
1. Describe this innovative idea.
2. Which segmentation technique you would be using to segment the market? And why?
3. Which targeting strategy you would be following? And why?
4. Who would be your main competitors?
5. Which differentiation and positioning strategy you would be following? And why?
6. What would be your positioning statement?
Explain Imagine that you have visited a local company with a data administration function and what kind of data does the company control or not control
Please find an article published in the last three years on the same topic or the topic of physician's acceptance of advertising in today's environment.
Describe the target market(s) in which the product is to be sold Size and characteristics of target market Rationale for target market choices, Calculation of Target market (How many people in the target market? Use at least 3 segmentation variab..
Develop an effective advertising and promotional campaign
Compare and contrast application of the information search phase of the "consumer decision process" to in-store purchases and online purchases
Identifying and Understanding Your Brand Competitors- Develop the new brand identity and positioning by creating the name, logo, slogan and/or brand mantra and "prototype" along with key associations needed for your brand strategy
Define and discuss cross-border alliances. What are they and how do they work and What are the benefits of list segmentation to direct marketers
Imagine that you are the team leader for a project at work. Your team has been assigned with opening a new market in Canada. Write a memo to attach to the agenda for a team meeting
in collaboration with your team develop a powerpoint presentation of 6-8 slides that explains how a specific small
Explain Solution to E-Business question and How could a company like Starbucks use E-business to market effectively it products in France
Achieve an understanding of the theory and techniques of company and product/service pricing. Develop the ability to communicate a pricing strategy
What would you say to a co-worker who made the following statement? "I'm happy the company is going to adopt flextime. I'll be able to come and go as I please." Discuss fully
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