Describe the innovation process

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Assignment:

Perhaps you know "PubliBike": in several Swiss Cities, PubliBike offers its customers bike-sharing services for bikes in return for payment. The bikes are located at defined store stations, which you can find with an App that can be used to unlock/lock the bike and for payment.

The service is attractive and frequently used. - However, there is a problem: as not all the bikes are used simultaneously for the same distance, the battery charge conditions are very different: some are fully charged, but some are empty. Therefore, all the bikes must be collected regularly for inspection. This is time-consuming and needs a lot of logistics (bike transportation facilities).

PubliBike is asking you as a Consultant to help to find a contemporary solution to get a centralized overview of the charging level of the batteries - a typical innovation task.

Describe in detail the innovation process (recommended: using parts of the "Thom"-process):

1. What is the target to be reached?

2. Describe the different measures to be taken to reach the targets.

Reference no: EM133319279

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