Describe the innovation

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Assignment:

Innovation, both in products or services and in competitive strategies, is within the reach of a luxury brands, in ways that were not thought possible a few years ago. Access to technology has helped these firms compete and, in many cases, has clearly leveled the playing field with their investment in automation.

Answer the following:

1. Look at both the sector-product category Christian Dior competes in and locate one innovation in the last 3 years which created a point of difference and competitive advantage.

2. Describe the innovation and provide link.

 

Reference no: EM133620981

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