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Uber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com.Construct an eight-page analysis of Uber using the following criteria.
Question 1: Analyze the market before Uber's entry. Describe the inefficiency Uber exploited.
Question 2: Explain Uber's surge pricing in the context of shifts in supply and demand.
Question 3: Evaluate Uber's surge pricing in the context of price discrimination.
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