Reference no: EM133538317 , Length: 5 Pages
Assignment:
Here we go! As agreed, I reveal the case study!
The case is an Innovation Fuel podcast: "From Student to Founder"
This podcast can be found here or at the UCW website (Episode 4)
The structure of your analysis should be the following:
1. Start the analysis with a brief executive summary (maximum two-three paragraphs).
2. Follow with the case (podcast) problem identification.
3. Answer the questions.
4. Make a very short conclusion (one paragraph)
The three key questions that should drive your analysis are :
- In the podcast, Shreyas said, "Coffee is the most consumed and purchased beverage in the world." Please, provide your point of view regarding this statement - do you agree, do you disagree? Why? In your explanation/research, please, focus on the Canadian and Vancouver markets. (one-two pages)
- Who do they target? Your explanation needs to include how they sell. Do you think it's a good choice? (one page)
- How do you describe the industry and competitive environment? (one-two pages)
Instructions:
1. Write an executive summary and a problem identification on the separate page (this part is NOT included in the page limit)
2. Make sure to fit your analysis into four pages of text + one page of appendices (if required). A number of pages exclude the executive summary and problem identification but include the conclusion. In your conclusion, please, provide your brief recommendation (one paragraph) to the company for the nearest future, considering their challenges.
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