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Describe the industry

Assignment Help Marketing Management
Reference no: EM132420652

Pricing and Marketing Plan Implementation

  • Margins & Sales Volume
  • Different industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.

Industry Research and Application:

Research your product/service's industry with regard to mark-ups and contribution margins.

Question 1: Describe the industry

Question 2: Discuss the margins and markups on goods or services

Question 3: Discuss other economic factors that affect the mark-ups

Question 4: What marketing techniques can companies use to support the pricing schemes that support their margins?

Your submission will include:

• Trident University International's cover page
• A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
• The reference list page in APA format

Reference no: EM132420652

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