Describe the importance of senior management support

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Reference no: EM1399739

Questions

1. Explain why might CRM initiatives fail?

2. Describe the importance of senior management support for the CRM initiatives.

3. Deliberate possible challenges to the adaptation of the programme in continental Europe.

4. Deliberate the following statement by Herb Kelleher, former CEO of Southwest Airline People are more important than financial resources, equipment and materials assets'

Reference no: EM1399739

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