Describe the implementation of the crm strategy

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Reference no: EM133415431

Question 1: The size of the population, the rapid growth of internet users is a potential for a company to continue to advance in doing business in today's digital era. If in the past many companies were antipathy towards social media, because it was considered to reduce company productivity, recently the trend has been the opposite, many companies have started to follow the flow of this change.
1. Based on the brief description above, give 4 reasons underlying the company's entry into social media services?

Question 2: Shopee is the most used top e-commerce platform in Indonesia. Currently, Shopee has excelled in brand awareness and has the most users, beating its competitors Tokopedia and Lazada. Shopee was only present in Indonesia at the end of December 2015, compared to other e-commerce platforms, namely Tokopedia, which had existed since 2009 and Lazada in 2012. It has been proven that Shopee has managed to compete with Indonesia's top e-commerce platforms that had existed before. Shopee's success, of course, cannot be separated from the role of the CRM strategy
2. Based on the brief explanation above, describe the implementation of the CRM strategy by Shopee to increase customer awareness and loyalty?

Reference no: EM133415431

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