Describe the impact of online channels on marketing channels

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Reference no: EM132260359

Paper should be about 10 pages double-spaced, type-written pages or the number of pages to fully explore the topic. The paper should include no less than 4 academic sources.

Write an essay on one of the following:

1. Describe the impact of "shifting services” on marking channels.

2. Describe the impact of "online channels” on marketing channels.

3. Describe the impact of "globalization” on marketing channels.

4. Explain how the design and management of marketing channels fit into the marketing mix of entrepreneurial and start-up firms.

5. Discuss how channel theories, structures, and strategies of the past apply to the present, and if they will hold in the future.

6. Evaluate the role of branding and brands in channel structures and strategies.

7. Describe the role of culture in channel structures and strategies.

8. Explain the relationship between multi-channel usage, channel strategies, and firm strategies.

9. Explain the factors that are impacting the disintermediation of marketing channels in some industries.

10. Select a company. Describe how the various distribution channels are organized. Explain how it compares with competitors. Evaluate the effectiveness and efficiency of its channel management. Detail any recommendations you might have to improve them.

11. Describe how power retailers impact the contracts in and the structures of distribution channels.

12. Describe whether a monopolistic manufacturer can increase both channel profit and its own profit through the implementation of trade promotions.

Reference no: EM132260359

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