Describe the impact of innovation

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Reference no: EM133211653

CASE: "Growth Strategic Options of Kraft Heinz"

Question 1. Describe the impact of innovation and data on Kraft Heinz growth. Explain which of the different types of innovations you would recommend. Give reasons for your answer.

Question 2. Examine the promotion elements of the marketing mix strategy of Kraft Heinz. What recommendations would you give the company to increase its sales and market share?

 

 

Reference no: EM133211653

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