Describe the idea of Corporate DNA

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Reference no: EM131708937

1. Obtain a copy of a publicly held organisation’s most recent annual report. To what is its performance for the past year attributed? What strategy does it seem to follow and how integrated with this strategy do the operating units appear to be?

2. Describe the idea of Corporate DNA and how it applies to entrepreneurship. How can an entrepreneur identify or mold his new venture’s DNA? How might an entrepreneur change the firm’s Corporate DNA to improve the firm (either in performance, or otherwise)?

Reference no: EM131708937

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