Describe the households that are likely to have no children

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Reference no: EM133257334

Based on the decision tree in M6Example.jpg file, please describe the households that are likely to have no children. Submit the answer in a word file through the link of "Module 6 Example".

Here is the background information you need: The Marketing Department wants to do a targeted mailing promoting the Mythic World line of figurines. Previous research has shown that the buyers of the Mythic World line of products do not have any children living at home. Unfortunately, the list purchased for the Mythic World mailing does not include the statistic on the number of children living at home for each household, but it does include the following facts about each household:* Number of cars owned* Marital status* Whether the address is a rental property or occupied by the owner.

The marketing department would like to find a way, using the three facts included in the mailing list data and the information known about current customers, to predict which households have no children living at home. The mailing will then be sent only to those households likely to have no children living at home.Wholesale customers have customer numbers below 5000. Retail customers have customer numbers of 5000 and above. Of course, we should only use retail customers as our data for this mining operation.

Reference no: EM133257334

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