Describe the history of the project

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Reference no: EM13730746

Article- Mexico halts Chinese mega-mall project after damage to environment

Large plans were underway between China and Mexico for a 200 acre mega-mall, Dragon Mart, to be built by China near Cancun, Mexico. However, development was recently scrapped by Mexico's president.

· Describe the history of the project.

· Explain why the project was scrapped.

· What would have been the marketing impact of the mall, had it been built?

Reference no: EM13730746

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