Describe the history of particular csr initiative

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Question

Using insights from Spar and LaMure (2003), describe the history of this particular CSR initiative. What exactly is the CSR initiative, and how does it work? What role has the corporation you are writing about played in the scheme? Why did the company get involved in this initiative in the first place; was there civil society pressure to do so? How would Spar and LaMure categorise this process: "capitulation" to civic pressure or corporate "pre-emption"? What role do civic organisations (i.e., NGOs) play in the scheme today?

Reference no: EM133331470

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