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-Describe the high-end pastries for your patisserie or bakery. Evaluate your marketing options and calculate a budget. Think about management issues such as staffing and financing. While everyday materials such as flour, butter, eggs and cream don't cost much, ovens and other baking equipment are very expensive, so you'll need large amounts of start-up financing.
-Where would you imagine your patisserie is located? For example, don't situate a high-end patisserie with expensive products in a low-income neighborhood. Place budget patisseries within easy access of roads traveled by commuters. Look nearby for complementary businesses such as coffee shops and gas stations. Avoid placing your business near competition with a loyal customer base. Ask residents if they would welcome a French pastry shop.
-Based on what you know about patisseries, describe the menu, décor/ambiance, and packaging of your patisserie.
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